opportunity

Activate Athleta digital and IRL wellness events and solidify the brand as a go-to resource for women’s health, guided motivation and community.   

strategy

Conceptualize and produce a buzz-worthy 14-day digital wellness retreat including expert led content and three in-store events across the country.  

events included

• How to Make Bold Decisions with Emily Oster, PHd

• Living Powerfully featuring an exclusive 10 year reunion of What Not to Wear’s style experts Stacy London and Carmindy Bowyer

• Gold Medal dance class with Simone Biles

results

• Sold-out all events

• 240% YOY engagement increase on AthletaWell.com

• Press coverage by E!, People.com and New York Post