opportunity

Recruit new audiences, galvanize millions of current members and tell the brand story by leveraging Oprah Winfrey’s unparalleled live audience connection with a cross-country arena tour.

strategy

With a precise and strategic nationwide PR and marketing blitz, expertly tailored messaging, and a dynamic, multi-faceted full-day experience, Oprah’s Vision Tour was a high-touch, immersive,   star-studded event that sold out arenas across the United States. The tour delivered an engagement strategy to convert audiences into new members, increased the unique value proposition of Membership and elevated the brand with alignment to high profile celebrity talent and enriching community activations.